![]() To prove it, he asked his staff to compare the number of adjectives in 62 ads that failed to the number of adjectives in Lincoln's Gettysburg Address, and other age-old classics. ![]() The 108 Most Persuasive Words In The English LanguageĪccording to legendary advertising man, Leo Burnet, 'Dull and exaggerated ad copy is due to the excess use of adjectives.' With or without the original author, it's still a great list…here it is! ![]() If anyone knows who wrote this, we'd love to know! We found that although the list is being recirculated (and in many cases claimed as original by several different authors!), the original author is, in fact, nowhere to be found. Internally, we have a list of 108 verbs that we've been using for a good decade, and we recently thought we should share it with proper credit to the original author. It's a long known fact that the secret to persuasive writing isn't in the adjectives, it's in the verbs.Ĭopywriters know power verbs sell and convince. THE 108 MOST PERSUASIVE WORDS IN THE ENGLISH LANGUAGE ![]()
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